Market Report December 2015

The founder of any business
that sells to a new owner  always has concerns
for how the business will fare after the new owner takes over.

Being the founder of Verified Businesses, which started back in 2010, I had every confidence that selling to our top broker, Craig Campbell, would be the best move for the business.  Since he took over on 1 October 2015, he has introduced several excellent marketing ideas that are already showing positive results. All owners get stale after a few years and don’t have the drive that they had when they first started the business. A new owner always has the enthusiasm to take the business to new successes.

Craig has that enthusiasm and the quiet confidence that most successful business owners need. Social media is a relatively new medium to promote businesses and Craig has a much better understanding of Facebook, Twitter and all these new forms of marketing. It’s a fact that in today’s business world, if you’re not right up with these new methods, you will get left behind and your competitor will steal the march on you.

Our enquiry rate for new businesses has significantly increased, we believe from our increased presence in social media and our improved ranking with Google searches. The proposals for any business seller of ours has improved because of increased buyer enquiries, which is translating into increased sales. The future looks good for us and for the whole Sunshine Coast business community.