So many business owners have no idea what their business is worth. Arriving at the true market value of a business involves a full assessment of all aspects of the business. Although the net profit is the main determining factor, other important aspects have to be considered, such as the lease  terms of the business premises, the degree of risk, the tangible assets, the strength of the client  base, the competition, the staff, the skills needed to run the business, the potential to grow the  business, plus many other minor factors. The ‘goodwill’ of a business is defined as the sustainable  future profitability of the business, if ownership changes. There is no universally accepted method  of valuing small to medium (SMEs) sized, privately owned businesses. If you ask 10 different  business valuers or accountants to value your business, you’ll probably get 10 different values.


Essentially, the value of a business is what a ready, willing and able buyer can be persuaded to pay for the business, in an ‘arm’s length’ transaction. Boil that statement down to reality and it means that one buyer may see value at the stated price and another may not, depending on their own perception of value, relating to your specific business.


Past sales of similar businesses are the most appropriate method of determining values of  businesses. The market today could be different to last year; market conditions change, so recent sales evidence is important. There are numerous methods used to value a business, such as Return on Investment (ROI), Capitalisation Method, Goodwill Method, Discounted Cash Flow Method, Cost to Create Approach, Net and Tangible Asset Method. So, the value of a business is what a buyer will pay for it, today.



Thinking of selling your business? At Verified Businesses, we are the leading Business Broker on the Sunshine Coast and we have an enviable reputation within the local business community.

Want to know more about how to sell? Contact our friendly team today to book a consultation. You can also explore our Sellers Toolkit for everything you need to know about selling your business.

At Verified Businesses, success in business is Verified.

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